About Ubuntu


``Ubuntu, uncle. How could one of us be happy if all the others were sad?``

There is a story about Ubuntu that a tribe in Africa tells:

An anthropologist was studying the uses and customs of a tribe in Africa, so he proposed a game for children, which he thought was harmless.

He bought a lot of sweets and treats in the city, put everything in a basket and left the basket under a tree. He called the children and agreed that when he said ``now!``, They should run out to the basket and, if he arrived first, he would win all the sweets that were inside.

The children positioned themselves on the demarcation line. When he said ``Now!``, Instantly all the children held hands and ran out towards the tree with the basket. Once there, they began to distribute the sweets among themselves and to eat happily.

The anthropologist went to meet them and asked why they had all gone together if only one could keep everything in the basket and thus earn much more sweets.

They simply replied, ``Ubuntu, uncle. How could one of us be happy if all the others were sad?``

It was this story that changed the life of the author of the “We are Ubuntu” project.

The author of the project in search of self-knowledge felt the desire to travel to South Africa to experience experiences with residents of the poorest areas of the region.

She went to work with children in the Soweto slum, found lots of love and smiles.

Through places he got to know the history of Ubuntu philosophy and felt that he needed to do something with it.

A society sustained by the pillars of respect and solidarity is part of the essence of ubuntu, an African philosophy that addresses the importance of alliances and people's relationships with each other. I am because we are made all feeling for her.

She wanted to send messages of love that would bring people together. He looked for ways to disseminate this philosophy, created social networks, a social brand and started to financially support social projects which identified potential in South Africa.

Today Ubuntu has supporters around the world who believe they can change the world through love, who wear the shirt showing respect and support for the project.